Supplier of software to the aviation sector, this site includes a customer only section with multiple forums for sharing views and feedback.Visit website
An e-commerce pro site with search facility by sieve type and aperture size. Fully content managed by the client.Visit website
So what exactly is SEO, and why is it so important to your website today?
SEO, or Search Engine Optimisation, is the term used to describe how well your website is rated by the search engines, while still ensuring your site meets its objective with the site users.Read more >>
There is no one single element involved in SEO, and there are no published rules from the search engines as to how to achieve good rankings, only guidelines.
By far the most important element is your site text content. This is what your users read, and should be the main priority. Search engines can only read text in a page, they cannot read images, so ensure you have good text content in your smart looking site.
Search engines also read and follow internal links, if possible your site menu should consist of text links rather than images.
Relevant page titles, descriptions, heading tags and inbound links to your site are also very important to the search engines.
If people canít find you in search engine results for your chosen keywords, then you are limiting your potential market to customers who already know you exist! Here's a fact most people don't appreciate, unless you enclose your search phrase in "quotes", each word qualifies as a keyword... use speech quotes and it becomes a distinct phrase ... try it for yourself and see the difference in the results!Read more >>
Most people miss the relevance of keywords when expecting their website to appear with good rankings in the search engines. You are competing against every other website worldwide which offers a similiar product or service to your website. Ask yourself the question, "Why should your website appear higher in the rankings than your competitors?"
If your website is selling perhaps used cars, then a search for used car dealers scotland shows over 3,000,000 results - an unrealistic number of sites to compete with!
Include an additional keyword and use ayrshire used car dealers, the competition drops significantly!
Choose your keywords carefully and ensure your website is optimised for those keyword phrases.
Don't let anyone convince you that SEO is easy, it's not! Good rankings for carefully chosen keywords are possible, you do however have to be realistic.
You should also consider traditional marketing of your website through leaflets, advertising and electronic mailshots. This will increase awareness of, and drive traffic to your new site.